Someone's boiler just packed in. They're asking ChatGPT for a plumber right now.Are they being sent to your business — or the competition?
An outdated trade website loses emergency calls and high-value quote requests every week. We audit your site in 48 hours and show what it's costing you on Google, ChatGPT and Claude.
Free · 48-hour turnaround · No agency lock-in
What invisible trades lose every week
Four problems we find on almost every trade website — each one directly costs emergency calls and quote requests.
Emergency customers Google from the broken boiler — and call the first decent result
Burst pipes, no heating, blocked drains — customers are mobile, anxious, and ready to pay above the odds. If your site is slow or your phone number is hidden, the next plumber wins the call.
Service-area visibility is your entire moat
"Plumber near me", "Electrician in [postcode]", "Emergency [trade] [village]" — without service-area pages and Schema.org LocalBusiness markup with areaServed, you lose to checkatrade and the trade that built them.
AI assistants now help non-experts pick trades
ChatGPT increasingly answers "is this a fair quote?", "do I need a Gas Safe registered engineer for this?" and recommends specific tradespeople. Without certifications, named owner and reviews in machine-readable form, you're invisible to the answer.
Certifications and insurance must be visible, not in a footer link
Gas Safe, NICEIC, OFTEC, public liability, year established — customers verify these before they let a stranger into the house. Buried compliance signals erode trust at the exact moment the call is being decided.
Not an agency. Not a multi-month project.
We start with a concrete audit, prioritise the issues that actually cost calls, and ship only fixes that move visibility, trust or quote requests. No retainers, no monthly lock-in, no packages bundled with services your business doesn't need.
What a StreamOps audit looks like
What we found on a typical plumbing business website in Leeds — and what it costs in emergency calls every week.
Business
Independent Plumbing Business · Leeds
Audited for visibility on Google, ChatGPT and Claude
StreamOps score
48/100
Issues
5
Mobile load time: 5.7 seconds
Google recommends under 2.5s. Emergency calls happen on mobile in the moment — slow sites lose 40–60% of visitors before the page renders.
No structured data (Schema.org LocalBusiness)
Trade type, areas served, certifications, opening hours, emergency-availability, reviews — none of it is machine-readable for Google or AI assistants. Your business does not appear in "trade near me" AI answers.
No service-area or village/postcode pages
All services live on one homepage. Google and AI search cannot recommend you for "plumber in [village]" — you forfeit the long-tail local search where intent is highest.
Phone number not visible above the fold on mobile
Customer needs the phone number in two seconds, one click. Hidden in the menu or in the footer = call goes to the trade that put it in the hero.
No before/after photos or recent jobs gallery
Trade is a visual transaction; customers want proof. Without a recent-jobs gallery, you compete only on price with the trade that shows their work.
What does your audit look like?
Free, 48-hour turnaround, tailored to your business.
Trust signals customers verify before they let you into the house.
We audit and rebuild every trade site with the trust foundations emergency callers and quote-shoppers expect — built in, not bolted on.
- Visible Gas Safe / NICEIC / OFTEC / trade-body memberships
- Public liability + indemnity insurance signals
- Service-area SEO for every village/postcode you cover
- Structured data (Schema.org LocalBusiness) for AI search
- Mobile speed & Core Web Vitals — emergency-call conversion
- Recent-jobs gallery with before/after photos
What we check on your business
Eight areas that decide whether customers find you, trust you, and pick up the phone.
Google visibility
How you rank for "[trade] + [town/postcode]", "emergency [trade]" and "[trade] near me".
AI search (ChatGPT, Claude, Perplexity)
Do AI assistants recommend your business when customers ask for help with their problem?
Service-area & village pages
Dedicated, locally-credible pages per village, postcode or town you cover.
Mobile performance
Load time, Core Web Vitals, mobile click-to-call — decisive for emergency searches.
Certifications & insurance
Gas Safe, NICEIC, OFTEC, public liability — visible, current, surfaced to AI assistants.
Click-to-call paths
Phone number in hero. WhatsApp option. Quote form for non-emergency.
Reviews & before/after
Google reviews surfaced on the site, recent-jobs gallery with before/after photos.
Trust signals
Named owner, year established, real photos, local landmarks — what customers verify before letting a stranger into the house.
Frequently asked questions
The questions prospects actually ask before they book the audit.
How long does an audit take for a trade business?
48 hours from URL submission to scorecard.
We're a one-person trade — is this overkill?
It depends on volume. If you're already booked solid via word-of-mouth, probably yes. If you're competing for emergency calls or new customers, the Upgrade is one of the cheapest ways to move the needle.
Will this work alongside our Checkatrade / Rated People listings?
Yes — those listings stay exactly as they are. The Upgrade improves how your own site converts the visits those listings drive.
What does the Upgrade include for a trade?
LocalBusiness Schema.org with trade type, service areas, certifications (Gas Safe / NICEIC / OFTEC), opening hours; service-area pages per village or postcode; an llms.txt with your trade profile; FAQ schema for common customer questions.
Will customers asking ChatGPT for a local trade actually find me?
AI assistants increasingly route urgent/local queries — the Upgrade makes you machine-readable for those queries. Reviews, named-owner trust signals, and recent-jobs photos also matter.
Ready for more emergency calls and high-value quotes?
Start with the free audit. You get a clear, prioritised report — whether you work with us or not.
No spam, no mailing list, no data sold.